A delegation of Flemish businesspeople arrived in China to look for business. Most represent small and medium-sized enterprises in the environmental sector. Flanders Investment and Trade (FIT) organized a lecture at the Belgian Embassy with Gilbert Van Kerckhove of Strategy4China. Gilbert is one of a hard core of Flemish ‘old China hands’. He knows what it means to do business in China.
His major recommendation is “do your homework” before coming to China. What exactly does that mean, asked somebody in the audience. A very good question indeed.
Gilbert replied with a series of questions of his own. Ask yourself what is the unique selling proposition of my company? In precisely what aspects am I better than the competition? Why exactly should the Chinese buy my products or services? And, can I still make a profit? Asking yourself those simple but crucial questions may prevent a lot of problems.
Good advice doesn’t have to be expensive. In this case it was free.
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